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The brand brought on a revolution in baby care, obliterating safety pins, soaking pails and diaper delivery trucks. But reusables have been slowly inching back into the mainstream, with the predictable faceoff among parents choosing one or the other -- though some families use both.

 

In 1958, with other disposables already out, P&G's version was a fortunate failure during a summer test run in Dallas, according to a company history. Consisting of pads and plastic pants, it made babies uncomfortable in the heat.

 

The company tweaked the invention into a one-piece and went calling on parents again in 1961. They played in Peoria, Ill., one of the markets chosen, but customers said the cost of 10 cents each was too high. More tweaks followed and the price went down to 6 cents. By 1979, Pampers was a billion-dollar brand.

 

The disposable diaper industry, now worth more than $25 billion, crushed the cloth market. But wait. After the save-the-planet zeitgeist of two decades ago failed to produce a blockbuster comeback, reusables have become de rigueur in certain circles, and for some parents who lack money for disposables.

 

The new cloth diapers are hardly a threat to the big guys in throwaways, but in crunchy enclaves like Portland, Ore., and Northampton, Mass.,


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